With the holidays right around the corner, your thoughts are turning to how to bring the most customers into your business. What you need to know above all else is that the moment your customers step into your shop, that first moment they look around to see what you have, will determine if they stay and shop or go on down the street to another shop instead.
It’s extremely important for your store design, layout, and certainly your retail displays be set up in a way to entice customers to stay and shop with you. The great news is that you don’t need a ton of money for your store displays to dazzle. There are several affordable retail store design ideas for your budget. Once these retail store design ideas are implemented, your store will be hopping for the holiday season to come!
1. Digital Signage
Signs have always been the one of the best retail store design ideas. The signs are useful to advertise anything you wish to sell. They get the word out there and bring customers in. They are the perfect way to advertise promotions and sales right there in your store.
However, printing up signs can be time-consuming and expensive to do every time you have a sale. That’s where digital signage comes in. Plug-and-play digital signage makes it super-easy to advertise your sales and promotions in an easy, yet effective way.
2. Immersive Store Displays
Customers love to be engaged in things around the stores they love to shop at. The best way to encourage customers to visit your store displays is by making them immersive. These kinds of retail store displays are great for attracting potential customers into your shop.
For example, it’s almost Christmas so it’s cold outside in most places. Create a display with the words “It’s cold outside” prominently featured, then add colors of cold and winter. Add your cold weather gear into the retail store display, so customers will feel immersed in the environment and want to buy the gear to warm them up when they are in the cold once again.
3. Interactive Store Displays
Who doesn’t love a display that lets them touch, feel, and interact with the products in the display itself? Whether it’s encouraging men to try out the products in a training area or encourage children to test a few toys in the toy section, interaction is key to selling and making your displays ones that customers can’t resist.
The last thing you want is a cold display that has all the products just sitting there in the boxes. Take your products out of the boxes and really encourage your customers to try them out, you’ll certainly sell more that way.
4. Eco-Friendly Store Displays
If you really want to perk customers’ interest, you should go green with your displays. “Green” or “living walls” in your window displays are a perfect way to provide a connection to nature and ensure that your display appeals to customers as well. Studies have shown that businesses who incorporate nature into their store displays have seen a 25% or more increase in sales and profit, so why not give it a try?
5. Compact Store Displays
Never let bulky displays take up too much space in your store, especially during the holiday rush. You can still get creative with the right types of products, without overwhelming the customer and making it hard for them to navigate around the displays in your store.
For example, while you want the jewelry in your store to sell, you don’t want to have it overfilling your display case and hard to see. Instead, trying to hang it in a simple, yet elegant tier instead, so your customers can see it, but not feel overwhelmed with the choices.
6. Store Display Technology
In a world where technology is all the rage, you should do everything you can to extend your store displays with it as well. The last thing you want around the holidays is cluttered displays that will be destroyed by days end, if not sooner. Try extending your store display with a way for your customers to browse your entire product line through a touch screen display set up with your small physical display as well. It’s neater, easier to manage, and you don’t have to worry about things being destroyed and out of place within minutes of the holiday rush hitting in the mornings.
These are just a few of the best retail store design ideas to help improve your holiday merchandise. Remember, in a world where technology reigns supreme it’s important for you to get onboard and make your store displays technological when you can. Consumers love convenience and these tips will help you give it to them, while making money for your store at the same time.